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As a forward thinking company we firmly believe it's our staff which make us who we are. We pride ourselves on offering an all-round package to our employees, not just ‘a job’. After all, most people spend the majority of their time at work...as slightly deflating as that sounds!

One of the many benefits we offer is our morning breakfast club, B-OOST. Employees can help themselves to a bowl of cereal with milk every morning for just a small donation of 50p per week, which goes to Zoe’s Place Baby charity in Middlesbrough. All cereals are Kellogg’s which helps fund their ‘Give a Child a Breakfast’ initiative, supporting breakfast clubs in schools across the UK and we also offer an alternative of wholemeal bread, crumpets or muffins with light spread.

We recently raised a fantastic £83 for Zoe’s Place, and the fundraising continues!

Share a fo-to (food photo)

Members of B-OOST are also encouraged to take photos of their own breakfasts and note down the recipes to share with other breakfast club attendees. We hope this provides others with ideas to try, or even encourage those who never have breakfast to try some healthy alternatives.

The Science

Increased productivity

It’s been widely documented that school children who have breakfast in the morning perform better and have longer concentration levels than those who didn’t, 85% of schools in the UK run a breakfast club and 49% of those saw an improvement in concentration levels (Kelloggs Breakfast Club Audit 2014).

Why should we be any different? As adults, it’s often time that deters us from having anything to eat in the morning, but we still need that sustenance to heighten focus and get motivated.

Research conducted by Weetabix on the Go (2013) found that those who miss out on the morning meal lose 82 minutes of the working day due to poor productivity levels, which is having a direct result on UK businesses.

Our bodies need fuel to function, which it utilises from the glucose (sugar) in food. This is used to provide the brain with energy and to activate our muscles to get the body working physically.

Many breakfast cereals are fortified with minerals and vitamins to aid this, providing a particularly good source of fibre, B vitamins, iron and calcium (especially when combined with semi skimmed milk). Studies have confirmed that consumption of breakfast is associated with higher intakes of vitamins and minerals (Preziosi et al., 1998, Rampersaud, 2008) and that by skipping it you may miss out on vital nutrients and struggle to make up for the deficit over the rest of the day.

Health and well-being

  • When the volunteers had skipped breakfast, they ate around 20% more at lunch, compared with days when they had eaten a normal breakfast.

Second to boosting concentration and increasing productivity, is promoting a healthy lifestyle throughout the business. Several studies have shown that those who eat breakfast are less likely to snack and reach for the more convenient high calorie alternatives which are too readily available. 

Tony Goldstone, of the MRC Clinical Science Centre at Imperial College London, did an experiment which scanned the brains of people who skipped meals . Prolonged fasting of any kind seemed to prime certain brain regions to gravitate towards higher-calorie foods when the person did eventually find a meal.

When the volunteers had skipped breakfast entirely, they ate around 20% more at lunch, compared with days when they had eaten a normal breakfast. Their brain scans also showed that activity in the orbitofrontal cortex, which is just above the eyes, was especially responsive to high-calorie foods.

Analox is proud to be different and is passionate about investing in it’s people, B-OOST is just one way we support our staff in keeping an active and healthy lifestyle, Why Analox? ...find out what else we offer here.

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